1.) What are Oz Key Phrases?
Oz Key Phrases are scores for which we cannot determine an Oz Power Score, and require further vetting to determine whether or not they will become a performant content idea.
There are three cases in which we do not return a score:
a.) Search had multiple keywords or phrases both of which have independent Oz Scores
b.) Search had too many words (Long Tail Search)
c.) Score has too low of a unique searcher volume to become an organic search opportunity.
All of these may make great content ideas, however further vetting is required:
For scenario a.)
Simply break the search phrase into one to two words phrases and search again.
For example, searching for the following keyphrase would return an Oz Key Phrase- but no Power Score.
“Agricultural irrigation systems for urban farming”
Breaking this into two queries in the following manner would yield Oz Scores for each piece.
“Agricultural irrigation” and “urban farming”
Recommendation: If you run into this scenario, break your keyphrase into a shorter phrase.
For scenario b.)
Whereas Search Engines such as Google are able to recognize long tail search queries, Oz in general does not. Instead of a phrase such as
“What are the best examples of organizational development” (8 words)
Try simplifying, e.g.:
"Organizational Development Examples"
For scenario c.)
When search volume is too low for our system to capture, it simply is unlikely to perform well at all in organic search.
If it is a content piece highly relevant to your audience, and you still want to create the content, the best strategy is to distribute the article outside of just organic search. Remember- Oz Power scores are assigned to content ideas which are likely to be highly performing evergreen articles in organic search, just because it won’t perform well in organic search, doesn’t necessarily make it a bad idea.
You can take an Oz KeyPhrase idea and create an article like any other scored article, yet when it is time to publish, choose another option.
1.) Distribute through Paid Advertising (e.g. LinkedIn advertising, Taboola, etc.)
2.) Distribute to your email marketing list.